Plant the seeds of good money habits — while they're young enough to enjoy it.
My First Money Journal (Stage 1) is a guided activity journal that teaches kids 8-12 how to save, spend, give and grow - one fun page at a time. The perfect gift for kids, from parents, grandparents, and anyone who wants to give a head start that lasts.
Most of us were never taught this.
Most adults never had a real conversation about money as a kid, and it shows. Growing Goals was created so the next generation doesn't have to learn it the hard way. My First Money Journal turns money lessons into something kids actually want to do: colouring, trackers, challenges and real pocket-money practice - with just enough parent involvement to make it a shared win, not a chore.
A word from our founder.
Mum, Kiwi, and the founder of Growing Goals. Like most of us, I was never taught about money as a kid - so I built the tools I wish we'd had. Every journal is designed in New Zealand, tested at my own kitchen table, and made to turn money into something kids feel confident about, not confused by.
- Megan
Our first journal.
10 guided sections
From "Getting to Know Me" through savings challenges to a final "Graduation" page
Save, Spend, Give, Grow
The four money habits at the heart of every activity
Goal-setting & trackers
Kids set a real goal and track progress in a way that feels like a game, not homework
A parent's note included
Simple ways to support the conversation without needing to be a finance expert yourself
Undated & self-paced
Start any week of the year, go at their own speed
Happiness guaranteed.
If something's not right with your order, we'll sort it. No fuss.
Product selection.
This is just Stage 1.
Growing Goals is being built as a system, not a single product. As your child grows, so does the journey, with future stages designed for older kids and teens, from first pocket money right through to first paycheck.
For families who want money to stop being the awkward topic.
Whether your child is getting their first pocket money, saving for something big, or just curious about how money works, this journal meets them where they are - no lectures, no jargon, just simple habits that stick. Best for ages 8-12, with a parent or carer alongside. Just as loved by grandparents, teachers, and anyone looking for a gift that means something.
Get 10% off your first Growing Goals journal.
Join our list for money-habit tips for parents, notification when the products drop in September, and your discount code.
Big goals start with small steps.
Growing Goals Co. was created in New Zealand to help kids build the confidence and habits that last a lifetime - one small, real step at a time.